![]() ![]() Canva, Adobe Spark, word processing programs and more make the process seamless. If you’re on a budget, you can print professional postcards at home for your direct mail campaign. If your direct mail campaign’s goal is drumming up interest or conveying a straightforward message - like a store reopening, a new product or an important annual sale - postcard marketing can be inexpensive and effective. Since the postcard has limited room, your copy can home in on a CTA. You can use a postcard to deliver a single, compelling message to a potential customer. Postcards are concise direct-mail pieces.īrevity is a significant advantage of postcards. Here are some of the top benefits of using postcards in direct mail marketing. For instance, a CTA might ask the customer to sign up for a subscription at a discounted rate, visit your website to check out the latest sales, subscribe to your blog or call a number for a free quote. A CTA is a direct prompt for the response you want from your audience in a mailing campaign - the ultimate purpose behind your postcard marketing campaign. They should include an emphatic call to action (CTA). What are the benefits of postcards in direct mail marketing?Įye-catching, personalized and straightforward postcards are an effective direct mail marketing solution. We’ll explain the differences between postcards and letters to help you decide on the right medium, create excellent direct mail marketing campaigns and measure and improve your marketing return on investment (ROI).Įditor’s note: Looking for a direct mail marketing service? For help finding the right solution for your business, fill out the below questionnaire to have our vendor partners contact you with free information. Postcards and letters are two of the most popular options, but the type of mail you choose depends on your business and your marketing campaign’s goals. ![]() It’s still a versatile and powerful way to expand your business.ĭirect mail options include flyers, postcards, letters and even packages. Although digital marketing initiatives like pay-per-click strategies and social media marketing campaigns have stolen the spotlight, direct mail marketing isn’t a thing of the past. Learn more about our direct mail products and services here.Ĭontact us today to learn more about our postcard products, and set your direct mailpiece apart in the mailbox.If you’re looking for a way to generate more sales leads and diversify your marketing strategy, direct mail marketing should be a serious consideration. The USPS recently sent an Irresistible Mail package for 2018 featuring a postcard insert with a graphic of a football coated to feel (and look) like a real football! Good for a direct mail postcard first-down! Have you ever received a coffee-scented piece of mail? It will definitely wake you up in the morning! Many credit card offers feature sparkly iridescent papers or liquid metal coatings that help grab your eye. In addition to interactivity, you can engage your mail recipient’s senses with postcards. Note: these mailpieces are USPS-approved for Automation Letter Rates. It can also communicate news (e.g., you’ve just uncovered 5% cash back!) to customers, while encouraging interaction with your brand. Our Peel and Reveal postcard offers a unique way to unveil your offer (e.g., keys to a new car). Someone who physically interacts with a direct mailpiece is more likely to respond to it. What’s Behind Door #1? The Magic of Interactive Marketing Postcards Including things such as personalized URLs (PURL) or images that reflect recipient demographics (e.g., a graphic of a woman with a PURL containing her name placed near the image) take personalization to the next level. Postcards are prime real estate for personalization because they are immediately seen by your mail recipients. People are more likely to respond when it feels like the message or mailpiece was created just for them. In my Direct Mail Forms and Inserts blog, I talked about the response power of personalization. With a few variations on the basic postcard, we can help your direct mail campaign really stand out in the mailbox: Making it Personal with Postcard Marketing They offer instant communication with your mail recipients, and can be made in a variety of sizes. ![]() Postcards are a great way to send direct mail.
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